TEN: The Enthusiast Network has launched ASN (www.adventuresportsnetwork.com), targeting the fast‐growing audience of outdoor/adventure sports enthusiasts in the United States. The site launched on January 25, 2018.
“ASN aims to be the world’s most engaged digital media platform serving the ever‐growing outdoor/adventure sports and lifestyle community,” said Norb Garrett, President of TEN’s Sports & Entertainment group. “ASN’s editorial strategy is unique in that it will generate original content around experiences, product, gear and travel while also leveraging TEN’s twelve action‐adventure sports brands (such as Surfer, Powder, TransWorld Snowboarding and Canoe & Kayak) as well as building a network of amazing third‐party content partners.”
ASN’s multi‐channel launch includes web, social (Instagram, Facebook) and video (YouTube and OTT) platforms. Exclusive launch content includes three video series related to wellness, travel and camping, as well as an ever‐growing influencer network.
“Outdoor enthusiasts are not single‐sport or one‐dimensional individuals,” said ASN Content Director Gabriela Aoun. “They’re in the ocean surfing and on the mountain snowboarding. They’re camping, road-tripping and hiking. They’re prioritizing their health, and looking for products and experiences that enhance their time outdoors. More women than ever are participating in outdoor sports. ASN will create content to inform and inspire this growing audience, not just in sport, but in the entire outdoor lifestyle.”
With the launch of ASN, TEN is sunsetting its GrindTV brand, but absorbing its content. All of the GrindTV channels are being directed to ASN effective January 25.