Vermont Business Magazine Ski Vermont has announced the hiring of Adam White as its Director of Communications, bringing a new voice to the nonprofit organization that represents 50 alpine and cross-country areas across the state. White spent the past 12 years covering skiing and snowboarding in Vermont for local and national newspapers, magazines and online publications.
White succeeds Sarah Wojcik, who served as Director of Communications and Marketing at Ski Vermont before departing in May to take the position of Associate Editor and New Business Director at Ski Area Management magazine.
“Skiing in Vermont transcends sport; it is an integral part of the state’s culture, history and identity,” said White, who lives in Jericho. “It is truly a dream come true for me to help represent and promote this sport and industry in the state my family and I call home.”
“Adam’s journalism background, knowledge about and passion for skiing and Vermont makes him a great fit for our team,” said Molly Mahar, president of Ski Vermont. “His background will help as we work collaboratively with our partners and other entities to promote the Vermont skiing brand, growing trial of the sport and visitation to the state. Skiing is a significant contributor to Vermont’s economy, bringing $900M in direct spending each season, two-thirds of which occurs off mountain in surrounding towns and communities, and generating more than $120 million in tax revenues for the state.”
Ski Vermont (Vermont Ski Areas Association) is a proud ambassador of the thriving winter tourism industry in Vermont, where the legislature has designated skiing and snowboarding as the official state sports. Vermont is not only the #1 ski state in the east and fourth in the US, but also reigns supreme in snowmaking quality and coverage, variety of terrain and historical impact on the sports of skiing and snowboarding – making it one of the most significant ski and ride destinations in the world. Ski Vermont’s mission is to help create a legislative, economic and social environment in which the state’s ski areas can grow and prosper. It serves its 20 Alpine and 30 Nordic member resorts in three major areas: Governmental Affairs, Marketing and Public Affairs.