The pass war that is sweeping the ski industry has bypassed Aspen and Snowmass by design.
While Vail Resorts and Alterra Mountain Co. are dueling over customers with $899 season passes that are good at multiple resorts, Aspen Skiing Co.’s 2018-19 pass prices are increasing between $25 and $50 over this season.
A Premier Pass — good for unlimited skiing or snowboarding at Aspen Mountain, Aspen Highlands, Snowmass and Buttermilk — will cost $1,899 next season. That’s up $50 from this season’s $1,849.
The Premier Pass purchased by an employee working for a business that belongs to a chamber of commerce in the Roaring Fork Valley will cost $1,389 next season (a $40 increase from $1,349 this season).
Skico is staying out of the pricing fray even while its sister firm, Alterra Mountain Co., is in the thick of it. Alterra is co-owned by the Crown family, which wholly owns Aspen Skiing Co.
Alterra’s Ikon Pass directly competes with Vail Resorts’ Epic Pass.