The ‘Triple Threat’ Facing Australia’s Snow Economy

photo : smh

 

At 1700 metres above sea level there is a battle going on.

Guns pepper the landscape, boulders are reduced to rubble and trucks mow fields to prepare them for the morning sun.

The towns of Jindabyne, Bright and Jamieson are watching. Their homes, shops and cafes depend on a victory for a multi-billion dollar industry against the tide of climate change.

So far, industry appears to be winning.

It has been nearly 30 years since the Bureau of Meteorology measured three metres of snow in the Australian alps. It used to hit that mark up to twice a decade until the 1990s.

By 2050 the average Australian snow season could be between 20 and 55 days shorter under a low risk scenario modelled by the CSIRO.

But there have never been more skiers or snowboarders heading to Perisher, Thredbo or Falls Creek.

Mt Buller in Victoria doesn’t have enough restaurants, carparks or toilets to meet demand.

“The gate is closed at 10 in the morning and people can’t get in,” said Australia Ski Areas Association chief Colin Hackworth.

Once derided as “fake snow,” man made snow has become so efficient that the entire snow economy is now dependent on it.

Snow guns worth $60,000 pump tonnes of powder across Blue Cow, Mt Hotham and Smiggin Holes. Many no longer require the temperature to go below zero.

“It’s the same reason farmers install irrigation,” said Mr Hackworth. “You can rely on the rain, but it doesn’t always rain when you want it too.”

Ski resorts such as Perisher, snapped up for $177 million by US multinational Vail in 2015, can now guarantee snow will be on the ground throughout the school holidays, driving the $2 billion a year industry and lift tickets up to $150 a day.

“At this stage the cost of making snow is well exceeded by the amount of people who are prepared to pay to enjoy it,” said Mr Hackworth.

Snow store Rhythm started fitting chains to cars heading up to Thredbo and Perisher in the 1980s. Now it employs 100 people in Cooma.

The lack of natural snow does not bother owner Mick Klima.

“When you do get a snowfall then it gets hyped a lot, it creates a bit of a froth level for people,” he said. “Years ago it wouldn’t have, it was just a natural occurrence.”

Keith Muir from the Colong Foundation for Wilderness said private investment had been driving park management.

“There are 100 groomed runs at the some of the resorts, they have pulled out all the rocks and the trees and made a ski run in a national park,” he said.

“The rocks are where the broad toothed rat lives. They say too bad for the broad toothed rat.

“Once the snow is gone then the natural justification for the resorts goes with it,” he said.

Perisher in June 2018.

Home owners in areas hit hardest by investors selling up in the wake of the global financial crisis do not want the resort cash-flow to dry up anytime soon.

Houses prices in Jindabyne and Cooma have grown by 42 per cent since 2008, below the 65 per cent average for the rest of regional NSW.

Victorian alpine areas have been more fortunate, mostly due to their closer proximity to Melbourne, according to Domain data scientist Nicola Powell. Bright has seen Sydney levels of price growth, up 122 per cent over the past decade.

University of Canberra researcher Dr Tracey Dickson said the record 2.2 million visitors the Australian snow resorts had last year masked a broader trend.

People are  “grazing” different activities, but not investing in the expensive, long-term winter sports culture like the baby-boomers did.

“Snow resorts are facing a triple threat: climate change, changing leisure patterns and declining participation from an ageing population,” Dr Dickson said.

“So how do you get more people into resorts that have large infrastructure commitments?”

Dr Dickson said the Chinese and Indian markets and their Australian diaspora could provide the answer.

Rhythm hired a Hindi speaker during the past two seasons to convert tourists with a snow fascination into skiers and snowboarders.

“They usually come down in a big group and get one or two pairs of skis that they can all try and fit into and have a go on,” said Mr Klima. “You have got to start somewhere.”

Chinese President Xi Jinping has asked 300 million people to take up snow sports.

Chinese President Xi Jinping has ordered 300 million of his countrymen and women to take up snow sports before the next Winter Olympics in Chongli, north-west of Beijing in 2022.

“It is strongest potential market for any country let alone Australia,” said Gary Grant, a Canberra-based Chinese skiing consultant who helped establish some of China’s 700 ski resorts.

“China is the one everyone is looking at: the Swiss, the French, the Italians,” he said.

“But Australians have been incredibly slow, despite the type of skiing we have suiting beginners  and their holidays lining up with ours.”

Source :

Smh

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