The first tickets for the newly rebranded Telegraph Ski & Snowboard Festival (October 25 – 28) are now on sale, with a 25 per cent early-bird discount for adult and family tickets until the end of August.
The 2018 event marks a landmark year for the Festival, celebrating its 45th birthday, during which time it has undergone a number of changes including new venues and attractions. Today, organisers have revealed the line-up for this year’s event including a number of new activities and features.
“The 45th year of this event felt like the ideal time to launch a new look and name for one of the UK’s longest running snow-sport events,” said Kieron Summerhayes, divisional director of Telegraph Events.
“The Telegraph Ski & Snowboard Festival epitomises everything we love about winter and the mountains, whether it’s watching the action on the slope, going skating on the ice rink, enjoying an ice-cold beer in an Alpine-themed bar or getting stocked up on all the latest kit. We want the Festival to be a day to remember for all generations and are excited to announce a line-up of exciting new attractions this year.”
Established in 1973, the event first opened its doors at London’s Royal Horticultural Halls in Westminster. The brainchild of entrepreneur Peter Anslow it was seen as a key influence on making skiing and snowboarding accessible to the masses. In the late seventies the event moved to Earl’s Court and then London’s Olympia.
The event has continuously brought new attractions to its audience including free ski and snowboard lessons on an artificial slope, seasonaire job fairs and giant Alpine lodges constructed inside the venues.
The event is now hosted at Battersea Evolution, a temporary structure in the heart of London’s Battersea Park. The venue has allowed the event to offer an indoor and outdoor setting in the heart of the capital.
“I’ve always been a fan of the show as it provides the best pre-season event for snow-sports enthusiasts to get together and be inspired for the season ahead,” said Henry Druce, head of ski content at The Telegraph.
“The move to Battersea Park in 2015 has been very positive as having part of the event outdoors gives more of a festival feel and the real-snow slope the prominence it deserves. The event keeps getting better and is a key date for British skiers and snowboarders, and the snowsports industry.”
New features announced today include dog sledding brought to you by France Montagnes, where visitors will be able to experience driving their own sled with a team of trained dogs in a dedicated area of the park. Like all attractions at the Festival this is included in the ticket price.
Keen to welcome families to the event during the school half-term holidays Festival organisers have announced a number of new child-friendly activities. There will be a dedicated arts and crafts zone in the Neilson Lodge where children will be able to enter creative competitions, and have their own faces painted. There will also be children’s entertainers and a treasure hunt around the park, with prizes up for grabs.
Many popular features from previous years will be returning. Mount Battersea, literally the Show’s biggest attraction, will be resurrected in the middle of the park. The 50-ft real-snow kicker will host a series of live action demos and competitions throughout the four-day event. Also returning are the ice rink and a choice of indoor and outdoor Alpine bars.
Heading up the Show’s entertainment on the slope for the fourth year will be the BBC’s Tim Warwood, who reported live from the Winter Olympics in Pyeongchang, South Korea. Following the Games, which saw Team GB win two bronze medals in skiing and snowboarding events, the Festival will provide wintersports fans with a great opportunity to meet their Winter Olympic heroes.
Over the years many celebrities have visited the event. In 1986, Princess Diana attended the Show in Olympia, where she spent the day meeting visitors.
Other famous guests include Great Britain’s Ski-jumping hero ‘Eddie the Eagle’ Edwards, snowboarding legend Travis Rice and past and present stars of the British Winter Olympic team, such as Graham Bell, Jenny Jones and Billy Morgan.
Early-bird tickets for The Telegraph Ski & Snowboard Festival are now on sale. Visit Eventbrite to buy tickets now. For more details about the event, visit skiandsnowboard.co.uk.